MNMUK impact 2022
How we supported the malaria fight in 2022
In 2022 the Malaria No More UK team worked hard to make sure that malaria remains high on the health and political agendas, both here and around the world.
Kigali Summit on Malaria & Neglected Tropical Diseases
MNMUK co-convened the Kigali Summit on Malaria and Neglected Tropical Diseases (NTDs) in Rwanda this summer. It was the first-ever summit on malaria in Africa with multiple leaders in attendance, including His Excellency President Kagame of Rwanda and His Majesty King Charles III. Thanks to the Summit we achieved:
- A renewed commitment from Commonwealth leaders at CHOGM to roll back malaria by 2030 and hit the SDG target of reducing malaria by 90% by the end of the decade.
- Media reached a global audience in 12 countries
- Zero Malaria Starts With Me’s award-winning Draw The Line campaign and globally crowdsourced Muundo artwork, demanding an end to malaria within a generation, was delivered to world leaders by young malaria advocates from across the African continent.
- $4.25 billion of commitments from leaders, philanthropists, the private sector, and changemakers
Replenishment of the Global Fund
MNMUK worked closely with the Global Fund and other partners to develop and deliver a UK campaign strategy in the run-up to the 7th Replenishment Conference in New York this autumn.
The campaign aimed to build support in the UK Parliament, especially among Conservative MPs. Zero Malaria Britain highlighted the vital role of British science and leadership in fighting malaria, through engagement with politicians, media, low bono advertising, and an open letter featuring signatories from top scientists, talent, business leaders, and civil society members. All our efforts called on the UK Government to continue leading the fight to end malaria with a significant financial pledge for The Global Fund’s next three-year cycle.
Ultimately, our collective and relentless campaigning secured a £1 billion pledge to fight AIDS, Tuberculosis, and malaria over the coming years.
A country-led Kenyan Malaria campaign
In April with Kenyan partners, we helped to launch the Zero Malaria Campaign Coalition (ZMCC) – the first of its kind.
This African-led solution to malaria mobilises the best of creative communications, media platforms, and malaria advocates to power a sustainable campaign fighting malaria in Kenya – changing public attitudes towards malaria and encouraging action on the ground from communities to national decision makers.
Already, household names are helping to shine a spotlight on malaria, including the World’s fastest marathon runner Eliud Kipchoge, Olympian Faith Kipyegon, and one of Africa’s most popular bands Sauti Sol – in December their music festival Sol Fest 2022 put Zero Malaria Starts With Me’s Draw The Line campaign on the main stage in front of a 15,000 strong crowd, reaching an influential young audience that was previously largely untapped.
The campaign has helped to achieve:
- Malaria featured on the new President’s national agenda and government manifesto
- A 67% uplift in Kenya’s Global Fund investment, and increased budgets for Universal Health Coverage, including malaria
- Partnership with Kenyan Young Parliamentarians Association leads to 15 MPs forming the first ever Parliamentary Working Group on Malaria in Kenya
- The efforts of Kenyan female scientists fighting malaria profiled in a film reaching 1.9 million on International Women’s Day
- The Draw The Line campaign’s national launch saw a youth-led roadshow visit three malaria hit counties, securing coverage across TV, radio, and print media.
- Coverage of the World Malaria Report for the first time in Kenya, with input from the WHO and the DMCP, to release a statement that was amplified nationally via SMS and national press
Relentless campaigning
We have been using our campaign-building expertise to drive attention to the malaria fight this year, helping to bring successful engagement both nationally and globally, and providing a united voice against this deadly disease.
In May 2022, the second film from Zero Malaria Starts With Me’s Draw The Line campaign was launched on Africa Day with MTV. The campaign featured some of the world’s biggest stars including David Beckham, Yemi Alade,and Eliud Kipchoge, among others. The ground-breaking film helped to inspire youth and turn up the pressure on world leaders to take action ahead of the Malaria and NTD Summit in Kigali in June and the Global Fund Replenishment in September.
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