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What we do

What we do

Our mission is to catalyse and inspire the global partnerships, leadership, and financing to end malaria in a generation. Our advocacy and communications expertise unlock vital funds and drive the conversation and action needed to reach zero malaria

Young people stand on stage at the Kigali Summit on Malaria and NTDs


We bring our proven global experience and expertise in advocacy and creative communications to the fight for zero malaria. From our locations in London, UK and Nairobi, Kenya we aim to accelerate an end to this deadly disease by:

  • Securing leadership and investment globally and in the UK
  • Building a powerful, united voice for the global malaria campaign to hold leaders to account
  • Strengthening local advocacy capacity in key countries in Africa


We collaborate with grassroots organisations, the global malaria community, some of the most in-demand leading production houses, and communication agencies to craft electrifying campaigns that mobilize millions in the fight for zero malaria!


As part of the global campaign for a zero malaria world, we're focussed on returning the sense of urgency to the malaria fight that is needed, as investment levels stall while malaria incidence and deaths rise.

Our work with international networks and partners is designed to help create and amplify a stronger malaria campaign.

Our brand and campaigning expertise has helped refresh the Zero Malaria brand that powers action by the global malaria community. Between 2020 and 2022 we led the Zero Malaria Starts With Me “Draw The Line Against Malaria” campaign, working with young people and globally recognised talent ambassadors, to shine a spotlight on the malaria fight and drive action. We have since launched a new global 

We also work with partners to deliver accountability on internationally agreed milestones such as the Commonwealth’s commitment to work towards ending malaria by 2030 and the overarching goal of achieving the WHO’s global technical strategy on the disease – goals that were  restated at the 2022 Kigali Summit on Malaria and Neglected Tropical Diseases.

Our work in Kenya

In Kenya malaria is a significant health problem and the entire population is at risk. To realise the vision of zero malaria we have joined forces with a range of Kenyan partners to launch the Zero Malaria Campaign Coalition (ZMCC). 

This multi-sectoral collaboration under the leadership of the Division of the National Malaria Programme mobilises the best of creative communications, media platforms, private sector and health advocates, to power a sustainable malaria campaign in country to prioritise and end malaria in a generation.  

Together, through high visibility campaigns and leveraging advocacy moments, we aim both to shape public perception of malaria and to inspire action from communities to national decision-makers. 

Our work in the UK

As one of the world's biggest donors in the fight against malaria, the UK is helping to lead the way in ending the disease. UK investment and innovation has been instrumental in helping to save 10.6 million lives since 2000. Our aim is to reduce cases of malaria by 90% by the end of the decade. It's ambitious, and with malaria showing resistance in certain areas around the world, it's not going to be easy. But through partnerships that unlock vital funds to fight these new strains, we know we can do it.

The APPG on Malaria and Neglected Tropical Diseases

MPs and Members of the Lords play a vital role in debating and legislating which set the policy agenda on how we contribute to eliminating malaria and neglected tropical diseases. The APPG sits within the UK Parliament to build cross-party support in the fight to end these devastating diseases.


we have a culture of care and respect, that is ambitiously responsive and inclusive in uniting the team and the world so we can end malaria in our lifetime

  • Collective Voices: We embrace the power of collective voices as the force through which we end malaria together for good
  • Creativity: We trust in the power of diverse and creative ideas
  • Brave Ambition: We challenge ourselves and others to do better
  • Inclusivity: We are fully committed to practices and behaviors that promote and uphold principles of equity, diversity and inclusion
  • Agility: We are ready for greater impact today, and prepared for the future in a changing world

Your impact

Thanks to the united efforts of global organisations, governments and ordinary individuals like you and I, fighting to make sure malaria gets the attention it needs, we've seen global malaria deaths fall 60% since 2000 and progress.

But we can't get complacent. With rising threats from climate change and health systems struggling under pressure worldwide, we've got to stay one step ahead if we're going to end malaria for good. The support you give enables us to unlock much-needed funds and keep the pressure on decision-makers to continue fighting one of the world's oldest and deadliest diseases.

Find out more about the impact you can have when you support our work.

Help us end malaria

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