Yemi Alade Draws The Line for World Malaria Day in new animated film
Yemi Alade Draws The Line for World Malaria Day in new animated film
This World Malaria Day, Sunday 25 April, we’re uniting to Draw The Line Against Malaria and show the world that we will be the generation to end this deadly disease for good.
To mark this global moment, Zero Malaria has launched ‘My Name Is Muundo’, a new animation exploring the story behind the campaign’s iconic artwork: a new universal language to unite the world against malaria. Featuring the voice of Grammy Award-winning Nigerian Afropop singer, songwriter, actress and activist Yemi Alade, the animation helps show how we can all play a part in beating this preventable, treatable yet destructive disease.
Yemi Alade says:
Living in Nigeria I have suffered from malaria many times in my life, and it’s devastating. It’s outrageous that this preventable and treatable disease is still stealing young futures and limiting life choices indiscriminately. But we can work together to find our voices, break down boundaries, and stop malaria in its tracks.
Created by global Nigerian artist Láolú Senbanjo, the Muundo is a visual language made up of eye-catching lines, symbols, and patterns. The artwork is a beautiful visual representation of the actions needed to end malaria within a generation.
Award-winning animation studio LOBO brought the Muundo to life using a fresh mix of different techniques and textures to carry through the upbeat, powerful energy of the campaign.
In joining the Draw The Line Against Malaria campaign, Yemi Alade will stand alongside African superstars including Eliud Kipchoge, Siya Kolisi, Omotola J Ekeinde and Sherrie Silver, who are lending their support to Zero Malaria. Together they are inspiring and empowering young people across the globe to push for political action to end malaria within a generation.
The campaign asks people everywhere to visit zeromalaria.org and add a personal line of Muundo art to a growing piece of crowdsourced artwork. This visual call to action will be shared with world leaders at the Kigali Summit on Malaria and Neglected Tropical Diseases, being held on the eve of the Commonwealth Heads of Government Meeting in Rwanda on 24 June. The Summit is a milestone moment in the malaria fight and enabler of game-changing political decisions including delivering the commitment to halve malaria across the Commonwealth by 2023.
In the UK, we’re calling on leaders to protect malaria funding ahead of the Commonwealth Heads of Government Meeting and the G7, both in June this year, where leaders will be making crucial decisions on funding and political commitments towards ending malaria.
To share and get involved this World Malaria Day, take a look at the Zero Malaria – Draw The Line toolkit here.
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