Meji's story

As a globally renowned music video director, Meji Alabi has been a creative force behind many iconic music videos, working with Africa's top artists past and present.

As a Nigerian, he also knows that malaria can destroy and take lives.

Meji is also helping to positively change the narrative on Africa and to showcase the inimitable talent and energy emanating out of the continent including the rising influence of African fashion, art, culture and music.

Meji is inspired by the voices who are taking part in the Zero Malaria movement - young people who are fighting for the futures of children from across the continent.

"A child dies from malaria every two minutes. So we really wanted to push the youth-led narrative for this film. We wanted to show the young people who are going to be the generation that ends malaria. In the film we try to channel a lot of youthful energy. It’s a new, vibrant approach and we channel that bold attitude into every fiber of the film."