We're thrilled to welcome leading Nigerian media entrepreneur and international political consultant, Adebola Williams, to our family of Global Patrons and spokespeople.
The prestigious role sits alongside our founding Patrons Simon Fuller, Peter Chernin, and Ray Chambers, existing Patrons Heather Rabbatts CBE of the English Football Association, and Andy Ransom CEO of Rentokil Initial, as well as our Global Leadership Council members David Beckham, Andy Murray, and Eliud Kipchoge.
Recently recognised as one of the 100 Most Influential People of African Descent, Williams co-founded and runs RED | For Africa, the continent’s largest and most successful portfolio of media and storytelling brands, including Red Media Africa and StateCraft Inc., focused on engaging and inspiring Africa’s flourishing youth market.
A true pioneer at the intersection of media, democracy, and social change, Williams has also been profiled by Forbes and CNN as the man who helped elect a trifecta of Presidents in Africa. He is a World Economic Forum (WEF) Young Global Leader, Archbishop Desmond Tutu Fellow, British Council global change-maker, and a Mandela Washington Fellow. He was also recently appointed a United Nations Global Champion for Generation Unlimited (GenU).
Over the last 20 years, Williams has utilised creative storytelling and innovative marketing to help shape human perception towards ideas, brands, people, and ultimately outcomes.