Adebola Williams announced as Global Patron of Malaria No More UK
We're thrilled to welcome leading Nigerian media entrepreneur and international political consultant, Adebola Williams, to our family of Global Patrons and spokespeople.
The prestigious role sits alongside our founding Patrons Simon Fuller, Peter Chernin, and Ray Chambers, existing Patrons Heather Rabbatts CBE of the English Football Association, and Andy Ransom CEO of Rentokil Initial, as well as our Global Leadership Council members David Beckham, Andy Murray, and Eliud Kipchoge.
Recently recognised as one of the 100 Most Influential People of African Descent, Williams co-founded and runs RED | For Africa, the continent’s largest and most successful portfolio of media and storytelling brands, including Red Media Africa and StateCraft Inc., focused on engaging and inspiring Africa’s flourishing youth market.
A true pioneer at the intersection of media, democracy, and social change, Williams has also been profiled by Forbes and CNN as the man who helped elect a trifecta of Presidents in Africa. He is a World Economic Forum (WEF) Young Global Leader, Archbishop Desmond Tutu Fellow, British Council global change-maker, and a Mandela Washington Fellow. He was also recently appointed a United Nations Global Champion for Generation Unlimited (GenU).
To deepen the collective impact of the fight against malaria in Africa and the rest of the world, we must embrace innovative thinking and multilateral collaborations. I am honored to be selected as a patron of MNMUK, and excited to be part of a global initiative dedicated to reducing the effects of the epidemic and ultimately ending malaria for good.
Over the last 20 years, Williams has utilised creative storytelling and innovative marketing to help shape human perception towards ideas, brands, people, and ultimately outcomes.
Despite his hectic work schedule, Adebola still finds time to inspire hope and faith from Africa to the world with his message of enterprise, leadership, and good governance, and we are over the moon to have him on board.
His appointment comes at a truly critical moment in the malaria fight, following warnings from the latest World Malaria Report about the very real threat of parasite resistance and disease resurgence, alongside worrying new figures showing that thousands more children than previously thought are dying of this preventable and treatable disease.
Adebola’s consummate wealth of knowledge and experience will be crucial in terms of providing strategic advice and support to our high-level campaigns, including around milestone moments such as World Malaria Day on 25th April and the critical Global Fund Replenishment in Autumn this year.
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