New awareness and fundraising campaign launches with Piccadilly Circus stunt

Bonnie Wright asks that people “Join me in taking the challenge to help end extreme poverty!”
On Wednesday 1 February Harry Potter actress Bonnie Wright joined other elegantly dressed diners at a large dining table in Piccadilly Circus to launch Live Below the Line – a campaign that highlights the fact that globally, 1.4 billion people live below the poverty line. In the UK, this means existing on less than £1 a day.
Although at first glance the Piccadilly Circus diners looked as though they were enjoying an affluent al fresco dinner party, on closer inspection, they were being served only a tiny portion of raw vegetables.













