Aloe Blacc is supporting our Music To Save Lives campaign. Aloe is photographed by Dan Monick

Panamanian-American soul singer Aloe Blacc is supporting our Music To Save Lives campaign being aired on 20 and 21 August at the V Festival in Hylands Park, Essex and Weston Park, Staffordshire.

Aloe is performing at V Festival and will be endorsing a special competition version of our festival themed advert, being played out to over 150,000 music fans over the course of the weekend. Our ad offers V Festival goers the chance to text to win tickets to V Festival 2012 and help save lives from malaria at the same time. Each text to enter the competition costs £2 with a minimum of £1.85 being donated to us to help save lives in Africa. A little goes a long way in the fight against malaria as £5 is enough to buy, deliver and hang a mosquito net, helping to protect a mother and her child from malaria in Africa.

Aloe Blacc, says: “Music is a powerful force for social change and inspires passion and action on hugely important issues like making malaria no more. My song I Need A Dollar is dedicated to all those who don’t have a voice or a dollar and the good news is, we’re in a position to do something to help. I’m excited about playing at V, I know it attracts a great crowd and hope they’re motivated by the ad and enthused to enter the competition and help save lives”.

Arabella Gilchrist, our Director of Communications comments: “Music is a powerful tool to help us make malaria no more and we’re thrilled to have the support from such a relevant and talented artist. Aloe Blacc’s passion, integrity and positivity are a great fit with our charity values and he’s a real advocate of using music to inspire positive change. We’re delighted to have a presence at V Festival and extend our sincere thanks to the teams at V Festival, Blink TV and MTV UK for all their support.”

The V Festival falls on World Mosquito Day on 20 August, presenting an opportune moment for this collective support. World Mosquito Day came in to being back in 1897 when British Doctor, Ronald Ross, first made the link that female mosquitoes transmit malaria between humans. Dr Ross was awarded the Nobel Peace Prize for this breakthrough discovery which marked a historic turning point in the fight against malaria, one of the world’s oldest preventable diseases which still claims the life of a child every 45 seconds.

Find out more
Watch our short guide to World Mosquito Day
Watch Music To Save Lives
Visit Aloe Blacc’s website